INO Annual report

Annual Report - Single

2015

INO Institut National d'Optique
w: ino.ca/en

INO Institut National d'Optique Design Director: Sylvie Bernard Graphics: France Laberge Print Producer: Claude Tardif Account Director: Caroline Maheu Account Coordinator: Amélie Leboeuf Graphics: Frédéric Beaupré Creative Direction: Sylvie Bernard Illustration: Sylvie Bernard Writer: Jacques Poirier Printing Company: K2, Seridart Photography: Benoît Camirand

INO works in optics—the properties of light. We drew a parallel between the applications of optics in everyday life and the omnipresence of the sun by giving the sun a starring role in the report: making it readable. Photochromic ink was used for some headings and pictures. A QR code that can only be read in sunlight links to a UNESCO text proclaiming 2015 to be the International Year of Light and Light-based Technologies.