Agency Selection Guide

Brochure/Catalogue - Single

2015

Cossette

Cossette Client: The Association of Quebec Advertising Agencies (AQAA) Chief Creative Officer: Antoine Bécotte Creative Direction: Barbara Jacques Art Direction: Léo Breton-Allaire Graphic Designer: Emmanuelle Arpin Production Manager: Marie-Ève Thibodeau Creative Management: Sylvie Giroux Printing Company: Transcontinental Litho Acme

The Association of Quebec Advertising Agencies (AQAA) was ready to create a new Agency Selection Guide for Advertisers and Agencies. We started by constructing a design concept around a universally evocative symbol for identifying a goal: the circular target.The target symbol inspired a series of graphic elements throughout the guide, including spherically designed numbering for the various steps of the selection process.