Blue Goose

Craft Illustration - Series

2014

SID LEE
w: sidlee.com

SID LEE Executive Creative Direction: Dave Roberts Creative Direction: Tom Koukodimos Designer: Flavio Carvalho, Oleg Portnoy Illustration: Ben Kwok Designer: Anna Sera Garcia Copywriting: Pip Scowcroft, Laurent Abesdris Production Company: JIMMY LEE Art Buyer: Emily Patterson Typographer: Ian Brignell Photography: Rob Fiocca, Steve Krug Print Production: M&H Graphics Print Producer: Karla Ramirez Production Artist: Johnlee Raine Client Service Director: Eve Remillard-Larose Account Manager: Gabriel Sit, Matthew Bendavid

Blue Goose understands consumers care most about the personal health benefits of organic & natural foods. As such, we wanted to connect product properties with tangible health benefits in a simple and visual way. Knowing Blue Goose is about vertical integration and complete transparency; we let the animals do the talking. We used crafted portraits as canvases to reflect the animals’ natural environment; creating a true visual representation of the Blue Goose story.