Curling Canada
Logo/Wordmark/Brand Identity - Single
2015
Hulse & Durrell
t: 778-995-4734
e: inquire@hulsedurrell.com
w: hulsedurrell.com
Hulse & Durrell
The new Curling Canada brand was inspired by tradition, iconography, and centuries of stories. The result draws from the past, connects to the present, and reimagines the future of this sport. The comprehensive rebrand includes a new name, emblem, identity system, brand guidelines, brand video, and a myriad of applications. Our goal was to distill every element down to the most essential form, delivering a lasting brand foundation for this iconic Canadian pastime.