Category: Environmental/Signage - Series
Title: The Olympic Park’s Centre sportif
After lg2boutique created the new identity for the Olympic Park, the agency was called on to work with the different architecture firms involved in the complete reconstruction of the Sports Centre in order to make the brand an integral part of the new spaces. From the training centre’s enormous Olympic pool to the change-rooms and all the signage, we met the challenge of personalising and modernising the immense concrete spaces of this architectural heritage jewel.
lg2boutique Creative Direction: Claude Auchu, Serge Côté Design: Jean-Philippe Dugal, Andrée Rouette, Judith Poirier Account Executive: Catherine Lanctôt, Antoine Levasseur Production: lg2fabrique architectural firms: Héloïse Thibodeau architectes / Riopel Client: Parc Olympique
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The deadline for the 2018 Advertising Awards is August 24!