NBA All Star Week

Environmental/Signage - Series

2016

Central Station
t: 416-293-1049
e: creative@centralstationto.com
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Central Station Creative Direction: Central Station Design Director: Central Station Art Direction: Central Station Production Manager: Central Station Agency Producer: Central Station

For the NBA All Star Week in Toronto, Nike had a number of store take overs where entire Foot Locker stores were turned into Nike 'House of Hoops' stores. From floor to ceiling, everything was re-designed and re-fitted with unique Nike creative. With a takeover of this scale Nike needed innovative and striking displays to highlight Allstar athletes and limited edition footwear. The result was an NBA/Nike experience that had consumers lining up.