PJs

Brochure/Catalogue - Single

2014

JWT Canada
t: 4167295758
e: brent.choi@jwt.com
w: jwt.com

JWT Canada Writer: Mike DeCandido Art Direction: Jessica Nichols Chief Creative Officer: Brent Choi Creative Direction: Ryan Spelliscy Producer: Tamara Sulliman Account Supervisor: Dawn Lacuesta

Walmart.ca just started offering online shopping. To let people know, we targeted them where they do their online shopping: at home, in their pajamas. How? By sending them a flyer. Not just any flyer. A pajama flyer. If people liked a toaster on their sleeve, or a blender on their leg, all they had to do was log on to walmart.ca to buy it.

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