evenko, Visual identity

Design - Miscellaneous - Single

2011

lg2boutique
e: cauchu@lg2boutique.com
w: lg2boutique.com

Design: Cindy Goulet, Anne Marie Clermont Creative Direction: Claude Auchu Design Studio: lg2boutique

Create the visual identity for the Gillett Entertainment Group (based on a name developed by lg2: evenko). The group is the 11th largest events promoter in the world. At the heart of the brand DNA is the group’s leadership position, and the intensity and pleasure associated with live events. The equalizer recalls a heartbeat, while the individual bars create a graphic space that can be customized to different events.