Michael-Angelo’s

Environmental/Signage - Series

2015

Watt International
w: wattisretail.com

Watt International Design: Lisa McCoy Creative Direction, Retail Design: Brian Bettencourt Design Implementation and Documentation: Paulis Ciskevicius

Michael-Angelo’s history is steeped in the celebration of culture and food. The specialty grocer engaged Watt with the desire to reconnect with its old world traditions. Strong graphics personalized by an over-scaled persona in each department bring sincerity and a sense of authority to the department’s offerings, helping to elevate the consumer’s trust while driving the quality of the product. The design supports an experience based on commitment to authenticity, tradition and craftsmanship.

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