McCord Museum, Toys exhibition

Poster - Series

2016

Cossette

Cossette Client: McCord Museum Chief Creative Officer: Antoine Bécotte Creative Direction: Barbara Jacques Associate Creative Direction: Richard Bélanger Art Direction: Philippe Cossette Copywriting: Melanie Delisle Account Director: Eve-Marie Boutet Account Executive: Isabelle Morin Agency Producer: Mario Levesque Retouching: Rene Lachapelle, Daniel Cartier Graphic Designer: Nathalie Boucher, Eric Lefebvre

Each year the McCord Museum presents a new Toys exhibition with a specific theme. This year the theme was the world of the circus and the McCord invited children to visit Mister Rabbit’s Circus. All communication pieces were inspired by codes related to this theme. A typography was even created using objects and textures featured in the exhibition, reminiscent of the happy, playful style of old circus posters.