BCF - New corporate identity
Complete Design Program - Complete
2012
lg2boutique
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Design Studio: lg2boutique Client: Geneviève Dussault Client services: Justine Trudeau, Stéphanie Côté-Daigneault Creative Direction: Claude Auchu Designer: Anne-Marie Clermont Strategy: Anne-Marie Leclair, Marc-André Fafard
Plan the brand positioning of a law firm determined to practise business law diffenrently. The imposing typeface and the use of white and black as predominant colours convey the entreoreneurial spirit of the firm’s founders as well as the firm’s straight-talking attitude and fighting spirit, whie the coloured objects express the passion of its employees and BCF’s collaborative culture and unique creative approach.