Munich Re 2010 Individual Insurance Survey

Brochure/Catalogue - Single

2011

Oxygen Design Agency
t: 416-646-9027
e: info@oxygen.ca
w: oxygen.ca

Creative Direction: Alex Wigington, Jennifer Weaymouth Art Direction: Omar Morson Design: Lyndsie Armstrong Printing Company: Flash Reproductions Design Studio: Oxygen Design Agency

Munich Re wanted a WOW piece that would report the survey results and showcase the company's rebrand. We created a lenticular cover that transitions, in 8 optical steps, the new Munich RE logo into the word “FORESIGHT”, which is the company's focus. The cover “moves” to reinstill the company's progressive nature. We leveraged words containing “RE” throughout, typographically combining them with photography to create a bold statement and a visual break from the data-based graphics.