Resolute - Forest Product - Identity

Complete Design Program - Complete

2012

Cossette
e: karine.levesque@cossette.com

Design Studio: Cossette Chief Creative Officer: Antoine Bécotte Creative Direction: Barbara Jacques Art Direction: Isabelle Allard, Louis Chapdelaine Typographer: Isabelle Allard

AbitibiBowater changed its name to Resolute Forest Products. R for resource... R for respect... R for results... The construction of the multifaceted logo, emphasizing the colour green in order to represent the company’s main resource, the forest, to better reflect its current fundamental attributes: determination, solidity and resolution to be a sustainable, profitable organization.