Lida Baday - Fall/Winter 2010

Brochure/Catalogue - Single

2011

Concrete Design Communications
t: 416-534-9960
e: business@concrete.ca
w: concrete.ca

Creative Direction: Diti Katona, John Pylypczak Design: Melatin Riden Photography: Chris Nicholls Design Studio: Concrete Design Communications

Lida Baday does virtually no advertising, so the brochure is the company’s only promotional vehicle. This is the latest brochure in a series that Concrete has developed for Lida Baday over a 15-year relationship. The visual language of the brand employs sensual, timeless photography as a signature style. A combination of different paper stocks, printing techniques, distinctive photographic techniques and cropping all allude to the designer’s hallmark of impeccable detailed clothing.