Window Project

Public Service/Charity Design - Single

2016

FCB Toronto
t: 416-617-6147
e: jon.flannery@fcb.com

FCB Toronto Chief Creative Officer: Jon Flannery VP, Creative Director: Nancy Crimi-Lamanna, Jeff Hilts Art Director : Jeff Hilts, Naeem Walji Copywriting: Nancy Crimi-Lamanna Group Account Director: Anabella Mandel Broadcast Producer: Rea Kelly Project Manager: Lindsay Hann VP, Director of Strategic Planning: Heather Segal Digital Strategist: Emma Cunningham Account Planner: Spencer MacEachern Director of Technology: Corey Messom Production Company: Blue Square, Globacore Interactive, School Editing Executive Producer: Sarah Brooks, Emily Torontow

During the holidays, domestic violence increases 30%. “The Window Project” turned a typical holiday window into an opportunity to make a difference. Using animatronic technology, we portrayed a classic Christmas scene with a shocking twist. Every 60 seconds, the dad struck the mom and the kids recoiled in fear. A text allowed passersby to stop the violence from recurring – and to make a donation to help end domestic violence any time of year.

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