The Joy of Books

Craft Motion/Animation - Single

2012

Lowe Roche / Amuse Atelier
t: 416.927.9794
e: inquiries@loweroche.com
w: loweroche.com

Ad Agency: Lowe Roche / Amuse Atelier Associate Creative Direction: Sean Ohlenkamp Audio House: Grayson Matthews Director: Sean Ohlenkamp Editor: Sean Ohlenkamp

As 2011 drew to a close in what was known as the year of the eReader, independent bookstores all over the world were shutting their doors for good. Type Books in downtown Toronto needed to rekindle people's love of books in a big way. With no budget for media, Lowe Roche turned to earned media to spread the word, creating a viral video that celebrates the Joy of Books.