Camso Box

Design Miscellaneous - Single

2016

Cossette

Cossette Client: Camso Chief Creative Officer: Antoine Bécotte Creative Direction: Barbara Jacques Associate Creative Direction: Richard Bélanger Art Direction: Richard Belanger, Olivier Caron Retouching: Daniel Cartier Account Director: Nadja Décarie

Camoplast Solideal, become Camso, a Quebec-based multinational who manufactures and distributes tires and tracks. Upon this acquisition, we created a new unifying identity and a new image of an inspirational brand. For the launch of its new identity, we created a “soiled” custom-made tear-open box to deliver the new brand identity and guide. The shape in which it tears open brings to mind the main graphic element from the brand platform, inspired by tire tracks.

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