Royal Canadian Mint

Craft Motion/Animation - Series

2012

Young & Rubicam
t: 416-9615111
e: whyare@yr.com
w: yr.com

Ad Agency: Young & Rubicam Chief Creative Officer: Israel Diaz Creative Direction: Darcy Maloney, Joe Hash Art Direction: Francheska Galloway-Davis Copywriting: Marcelo Ceron Account Director: Joanne Cusimano Account Supervisor: Allison Wallis Account Executive: Edmond Chung Agency Producer: Jacqueline Benoit, Nicole Andrisevic Print Production: Heidi Prange Music/Sound: Wanted! Music Producer: Earl Torno Production Company: Crush Inc. Production Company Director: Gary Thomas Animation: Yoho Hang Yue Illustration: Yoho Hang Yue Designer: Julia Deakin Computer Graphics: Leo Silva Production House Producer: Janice Robelo Animation: Sam Chou, Robert Findley Narrator: Fred Napoli

A canoe, gliding along a still stream; a man, cantering, on horseback. Deer standing amongst vast trees, fixed in expanses of land; the sky filled with soaring birds, the slow fall of golden leaves.We wanted viewers to see and feel the immense significance of the Canada's natural and cultural legacy. An oasis amid the noise and clutter of the typical commercial break.