Cossette Identity

Complete Design Program - Complete

2016

Cossette

Cossette Chief Creative Officer: Antoine Bécotte Creative Direction: Barbara Jacques Associate Creative Direction: Richard Bélanger Copywriting: Richard Rochette-Villeneuve Art Direction: Richard Bélanger Copywriting: Melanie Franz VP, Account Services: Jean-Hugo Filion Account Director: ÈVe-Marie Boutet Graphics: Nathalie Boucher Retouching: Daniel Cartier, Rene Lachapelle Agency Producer: Colette Dumay, Marie-Ève Thibodeau Photography: Leda & St-Jacques Producer: Lea Nguyen Production Company: Rodéo

Cossette is an eclectic collective with many types of expertise and its new branding was created with this in mind. The human totems illustrate the diversity and strength of its team. Cossette sees potential in everything. Its message hinges on a word, where parentheses reveal a new meaning. The logo has been deliberately, boldly paired down with a clean, spare font: Helvetica Neue 75 bold, -40 kerning. More than ever, its brand is alive. Democratized.

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