Category: Complete Design Program - Complete
Title: The Stingers United Project
The mandate was a comprehensive repositioning of the Concordia Stingers’ brand. From logo, to jerseys, to videos, to arenas and fields, the challenge was to rekindle pride in the brand, and build a strong, cohesive identity that athletes, students and community members would embrace. It had to be modern, without ignoring the brand’s powerful history. A new image that transcends competition and remains true to the spirit and tradition of the varsity sports on campus.
Cossette Communication Inc. Account Director: Veronik Bastien Creative and design director: Sébastien Boulanger Designer: Stéphany Martel-Rousseau Writer: Andrew Morgan Production and Photography: John Londono Designer: Hugo Savoie Illustration: 123Klan Production Manager: Claude Tardif Production Design: France Laberge, Cristina Montabes VP, Director of Planning: Michel-Alexandre Lessard Client - Director | Department of Recreation & Athletics Concordia University: Patrick Boivin
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The deadline for the 2018 Advertising Awards is August 24!