Smart Kids Now. Smart Adults Later.

Craft Illustration - Series

2013

Leo Burnett, Toronto

Chief Creative Officer: Judy John Creative Direction: Lisa Greenberg Group Creative Director: Sam Cerullo Copywriting: Stephen Stahl Art Direction: Mike Cook, Matthew Kenney Illustration: Martin Bregman Art Buyer: Laurie Filgiano Producer: Anne Peck Group Account Director: David Buckspan Account Supervisor: Chris Saunders Planner: Brent Nelsen, Zeb Barrett Ad Agency: Leo Burnett, Toronto Client: TVO

TVO is a public broadcaster of educational television. To raise funding we created an illustrated campaign featuring dozens of unique characters, each with a different profession, to show kids and parents just how endless the possibilities are when you have the right educational fundamentals.