DIS

Craft Bindery & Finishing - Single

2012

MaLaren McCann
e: mike.meadus@maclaren.com
w: maclaren.com/calgary

Ad Agency: MacLaren McCann Calgary Creative Direction: Mike Meadus Art Direction: Mark Lovely Copywriting: Sean Mitchell Production Manager: Marsha Walters Photography: Brian Harder

In order to get people to think differently about disabilities, we created a book that forced the reader to literally change negative words into positive ones by breaking stereotypes before even reading the content.

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