Alberta College of Art and Design Annual Report

Annual Report - Single

2012

Foundry Communications
t: 403 705 3831
e: farin@foundrycommunications.ca

Design Studio: Foundry Communications Creative Direction: Zahra Al-Harazi Designer: Jake Lim Copywriting: Mel Woytiuk Photography: Fritz Tolentino Account Manager: Sarah Meadus

ACAD is a catalyst institution. They represent creative excellence where students emerge as creative thinkers and problem solvers. The elastic bands symbolize the community affiliated with ACAD who are bound together with the same vision, while also tuning their individual voice. To supplement the annual report, we created a booklet that illustrated over 40 ways to use elastic bands. The purpose was to encourage people to find their inner creative by taking something ordinarily mundane and making it interesting.