New campaign for Théâtre de Quat'sous

Craft Motion/Animation - Series

2013

lg2boutique
t: 514 281-8901
w: lg2boutique.com

Design Studio: lg2boutique Creative Direction: Claude Auchu Art Direction and Design: Anne-Marie Clermont Copywriting: Jean-François Perreault Strategic Planner: Sabrina Côté Account Director: Julie Dubé Account Manager: Ingrid Roussel, Frédérique Perron-Thomas TV Art Direction: Anne-Marie Clermont, Jean-François Clermont TV Retouching: Thibault Gehard Electronic Production: Claudia Lemire Photography: Simon Duhamel Print and Interactive production: lg2fabrique

The Théâtre de Quat’Sous has been a mainstay of the Quebec cultural scene for over 55 years and is known for its bold programming. A notoriety campaign was created using the number ‘4’—a key element of the brand—as the basis of the concept. The handmade aspect is ever-present and directly inspired by the natural and unsophisticated appearance of the theatre itself.