Montréal Museums – Identity
Complete Design Program - Complete
2016
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orangetango Client: Société des directeurs de musées montréalais Creative Direction: Nicolas Boissy Art Direction: Alexandre Desjardins, Valérie Picard, Ariane Dray Agency Planner: Chloé Verrier Account Director: Louise Leclerc Account Coordinator: Emilie Paquet Programmer: Riadh Djebrouni, François Genois Web Developer: Marc-Antoine Dubé Graphic Designer: Carl Boudreau, Crystelle Bédard
Corporate identity for Montréal Museums.The Board of Montreal Museum Directors now identifies itself as Montréal Museums in its communication with the general public.The challenge involved speaking on behalf of the some 40 museums that make up the organization, reflecting the diversity of their offer.In developing the identity, we evoked the notions of circuitry and abundance, demonstrating that the experience is complete when one ventures to several of the museums.