Milk goes great with...

Complete Design Program - Complete

2014

Nolin BBDO
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Nolin BBDO Chief Creative Officer: Stéphane Charier Art Direction: Marie-Bénédict Jacquemin, Mélanie Baillairgé Designer: Stéphanie Aubin Copywriting: Alexis Caron-Côté Chief Strategy Officer: Geneviève Grenier Account Executive: Annie Brissette Print Producer: Sylvie Ouzilleau Computer Graphics: Nathalie Rousseau, Elena Fedorova, Kathy Nadal Project Manager: Lyne Clermont Designer: Christine Girard

This campaign invited the public to submit their favourite combinations of food and moments that go well with milk. To make the most of this idea, we created interactive experiences on various platforms such as a poster-generating website and a bus shelter on wheels. We also created a poster mosaic for the metro, which was supported by a series of posters featuring some of the combinations submitted by the public.