OFF 2013

Complete Design Program - Complete

2014

Cossette Communication Inc.

Cossette Communication Inc. Chief Creative Officer: Antoine Becotte Creative Direction: Barbara Jacques Designer: Richard Belanger Motion Graphics Artist: Richard Belanger, Hugo Brochard, Infopresse Art Installation: Pica Strategic Planner: Florence Girod Account Executive: Flavie Desgagne-Ethier, Dominic Langdeau Events Manager: Marie-Élaine Boudreau, Infopresse

The Ask: Evolve the identity of OFF, a gathering of the brightest creative leaders, while attracting the next generation.The Challenge: Live up to the hype generated at launch.The Solution: We made it essential for creative minds to attend by addressing their interests with five themes: branches for math; snails for introverts; engines for trans-humanism; medusa for madness; and corncobs for local initiatives. The Results: We sold out within 30 days