Year: 2009
Category: TV Commercial - over 30 seconds - Single
Title: The Bicycle Factory

In parts of Africa a bicycle is much more than just a bicycle. It's anambulance, a school bus and more. Every Cadbury UPC equaled a bike part. 100 parts equaled a bike. The Bicycle Factory allowed Canadians to work together to build 5000 bikes for school children in Ghana.

Voice: +1 (416) 923-3800
Website: www.thehiveinc.com
Email: sajwani@thehiveinc.com

Creative Direction: Simon Creet Account Director: Michelle Prowse Agency Producer: Tracey Azzopardi Client: Aditi Burman, John Phillipson Editor: Chris Van Dyke Broadcast Director: Mark Zibert Production Company: Sons & Daughters Music/Sound: Vapor Music Cinematographer: Chris Mably Ad Agency: The Hive Client: Cadbury Canada Executive Producer: Dan Ford

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