Georgian Automotive Business School
Logo Applications - Series
2012
Young & Rubicam
t: 416-961-5111
e: alexis.victor@yr.com
w: yr.com
Ad Agency: Young & Rubicam Agency Producer: Heidi Prange Art Direction: Dave Tupper Copywriting: Jennifer Rossini Creative Direction: Israel Diaz Design: Dave Tupper Illustration: Simon Walker
The Canadian Automotive Institute had a reputation for being a male-only school with two choices upon graduation: work at a car dealership or work in a garage. That misconception drove enrolment down to a critical level.First, we needed a name change and a new mark to give the school currency and credibility. We authored a fast-living creed to influence our prospective students’ “ambitious misfit” mindset. Bold collateral pieces were developed to lend emotional appeal.