Letter-Dropping: Colin Corcoran Identity and Business Card System

Complete Design Program - Complete

2011

Braley Design
t: 415-706-2700
e: braley@braleydesign.com
w: braleydesign.com

Art Direction: Michael Braley, Colin Corcoran Design: Michael Braley Writer: Colin Corcoran Printing Company: Panoramic Press Design Studio: Braley Design

The client’s rapid rise in demand as a freelancer required a more formal—yet still highly conceptual—identity. The target audience: advertising agencies, design firms and interactive studios Because freelancers are often forced to play the name-drop game when asked what they’ve been up to lately, it was reasoned to just have fun with this unfortunate business reality and take it one step further by “letter-dropping” recent resume highlights in the form of alphabet flashcards.