Love/Hate

Typography Design - Single

2011

Leo Burnett, Toronto
e: rebecca.adams@leoburnett.ca

Chief Creative Officer: Judy John Creative Direction: Judy John, Israel Diaz, Caio Oyafuso Copywriting: Steve Persico Art Direction: Dave Tupper, Anthony Chelvanathan Design: Dave Tupper Typographer: Paul Sych Agency: Leo Burnett, Toronto Project Manager: Dawn Green Print Production: Gladys Bachand

The theme for this year’s Advertising & Design Club of Canada Awards Show came from thesimple insight: If you win at awards shows, you love them. If you lose at awards shows, you hatethem. Each emotion was assigned a colour, orange for hate and black for love. This love/haterelationship was applied to the call for entries, annual, opening film and more.