THE MODERN MAN

Magazine Article - Single

2015

Design Army
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Design Army Creative Direction: Pum Lefebure, Jake Lefebure Senior Designer: Bryan Minnich Photography: Dean Alexander Client: Washingtonian Bride & Groom

Grooms are often viewed as a supporting cast member in their own nuptials, which is why Washingtonian Bride & Groom’s dapper fashion feature pulls men into the spotlight for a new twist on the often female-centric wedding editorial. Inspired by The Modern Man, this visual story illustrates today’s multitasking groom who has—and does—it all. Explosions of super-saturated color; playful, contrasting typography; and tongue-in-cheek copy create an eye-catching spread for a spin on convention.