pPhone
Design Promotion Miscellaneous - Single
2016
Rethink
t: 416-583-2178
w: rethinkcanada.com
Rethink Creative Direction: Rob Tarry Art Direction: Chris Moore, Alex Bakker, Hans Thiessen Writer: Sean O'Connor, John Eresman, Jason Perdue Art Direction: Felipe Mollica Print Producer: Scott Russell Prop Stylist: Dennis Bayluk Account Manager: Solomon Gauthier Creative Direction: Ian Grais, Chris Staples Client: Science World
To bring to life the science fact that ‘Urine can produce electricity’, we created a unique urinal ad made from an iphone wired up to a hidden battery pack and a target. When the user’s pee hit the target, it completed the circuit and the phone began charging. This caused the screen to illuminate which displayed the fact alongside the charging icon.