Super Christmas Card

Announcements/Invitations/Cards/Kits - Single

2011

Concrete Design Communications
t: 416-534-9960
e: business@concrete.ca
w: concrete.ca

Creative Direction: Diti Katona, John Pylypczak Design: Ty Whittington, Melatin Riden Design Studio: Concrete Design Communications

SUPER, created by celebrity dermatologist Dr. Nicholas Perricone, is a line of skincare products designed to promote healthy, youthful skin. Concrete developed a branding concept based on "superfoods," coined by Dr. Perricone to describe foods that contain significant amounts of antioxidants. The visual approach crystallized once Concrete developed the name - we now had a SUPER product for SUPER model legs. You could be a SUPER woman, SUPER sexy.