Great Forest Font for Super, Natural British Columbia
Typeface Family Design - Series
2016
ethos
e: info@ethosmtl.com
w: ethosmtl.com
ethos Typographer: Gabriel Lefebvre Account Director: Gae Wakabayashi
This display font was designed to be organic, memorable and strong. Great Forest includes three typeface families with several special characters and discretionary ligatures that allow for maximum flexibility. Great Forest flouts all conventional typographical rules, which enhances its unique and imperfect style, making the brand image instantly recognizable. Its distinctive features allow the letters to be piled up one on top of the other, recalling the appearance of British Columbia’s Aboriginal totem poles.