White Ribbon

Pro Bono Design - Series

2013

Young & Rubicam
t: 415-961-5111
e: alexis.victor@yr.com
w: yr.ca

Ad Agency: Young & Rubicam Executive Creative Direction: Israel Diaz Associate Creative Direction: Dave Tupper, Jen Rossini Art Direction: Marilyn Davis Writer: Brent Turnbull Designer: Dave Tupper, Marilyn Davis Typographer: Georgia Hill, Ashley Eansor Director, Cultural Insights: Kasi Bruno Producer: Kim Jackson Film Editing: Paulo Rizzo Producer: Heidi Prange, Christine Alexander Artist: Georgia Hill, Ashley Eansor Film Editing: Brian Cruz

A rebranding campaign, White Ribbon positioned themselves to rewrite the outdated code of masculinity that leads to violence against women. The poster campaign caught male attention as an effective grassroots movement.