Don't Quit Quitting / Quit Counter

Digital - Single

2012

Extreme Group
t: 1-902-461-2700
e: roslyn.long@extremegroup.com
w: extremegroup.com

Interactive Agency: Extreme Group Chief Creative Officer: Shawn King Director of Planning: Martin Delaney Creative Direction: Anthony Taaffe Account Manager: Jane Hall Developer: Phil Neal Designer: Brennan MacDonald Copywriting: Trevor Millett Art Direction: James Rothenburg Production Manager: Chris Toms Client: Tobacco Control Area Network (TCAN)

Understanding that smoking is difficult to quit, it was important to supply users with the right tools to help support those willing to make the change. Upon signing up to the Quit Counter, users are able to start tracking smoke free days, cigarettes not smoked and dollars saved on their own time and in privacy.