Scotch Ale

Wine/Beer/Spirits - Single

2015

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lg2boutique Creative Direction: Jacques De Varennes Art Direction: Anthony Verge Mac Artist: Charleine Durand Account Executive: Isabelle Miville Agency Producer: Julie Pichette Account Planner: Catherine Darius

We developed a packaging for Farnham'slatest product: a Scotch Ale. Brewed in the Scottish style, this extra strong beer targets connoisseurs, with 8.4% alcohol content and a bitterness level of 37 IBU (International Bitterness Units). The brewery’s existing products and the traditional Scottish tartan served as creative inspiration for this new beer that aims to make its mark with a distinctive taste and look.