Year: 2013
Category: Complete Design Program - Complete
Title: DesignThinkers 2012

Inspired by the process of design thinking we created a tongue in cheek campaign based on a ?cult like? passion that designers have for design detail. The Sacred Order of Alternative Ideas theme employs optical illusions, mysterious latin verbiage and bright contrasting colours to create the idea that DesignThinkers is a gathering for those that worship the process of thought itself.

Voice: 905-615-3200 x 5049
Website: www.mississauga.ca
Email: tina.mackenzie@mississauga.ca

Design: City of Mississauga, Creative Services Creative Direction: Tina Mackenzie R.G.D. Art Direction: Josh Remazki, Alex Lo-Basso Graphic Designer: Chelen Petrucci, Brian Marchand, Reg Smith Copywriting: Doug Dolan Graphic Designer: Ruth Flower-Davies R.G.D. Video Production: On The Chase Print Producer: Somerset Graphics

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