MEC Elections 2012, promotional video

Promotional Design Digital - Single

2012

Mountain Equipment Co-op
t: 604.707.3338
e: cm_awards@mec.ca
w: mec.ca

Design Studio: Mountain Equipment Co-op Animation: Giant Ant Media Art Direction: Dianne Semark Graphic Designer: Michael Cadamia Project Manager: Nadia Beaupre, Judy Bau Web Designer: Angela Ling

To promote this year’s Board of Directors election, we used a lighter tone to explore the political nature of our elections and to engage our target audience. We combined smart, thought-provoking messages with playful collages made from photos of our outdoor gear. As a result, we saw increased engagement with the materials and a significant lift in votes cast compared to previous years.

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