Texas Can

Wine/Beer/Spirits - Single

2016

Juniper Park/TBWA
t: 416-413-7301
e: Jill.Nykoliation@juniperpark.com
w: juniperpark.com

Juniper Park/TBWA Client: Miller Coors Chief Creative Officer: Barry Quinn, Terry Drummond, Alan Madill Creative Direction: Louis Duarte Art Direction: Dave Kenny Account Director: Terri Mattucci Account Executive: Carlo Tan Illustration: Charles Glaubitz

These cans celebrate the unique Texas history by including Hispanic cues and Spanish language. They stoked Texas pride as the cans were widely shared on social media and experienced a huge lift in sales. In creating them, we aimed for authenticity and used Hispanic artists.

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