Highway Harold
Typography Miscellaneous - Single
2015
Blue Hive
t: 416-640-4484
Company: Blue Hive Art Direction: Dylan Silvestro Copywriting: Tiffiny Li Creative Direction: Matt Frarracci, Jonathan Smith Executive Creative Direction: Serge Pennings Illustration: Pierre Bourjo Producer: Betsy Tran Head of Art & Design: Allen Kwong
Everyone has different driving habits, and they require different tires based on how and where they drive. To bring this idea to life, we designed custom highway typography to spell out people’s names.