The Smarties Shout Out

Typography Miscellaneous - Series

2015

OneMethod (A Division of Bensimon Byrne)
w: onemethod.com

OneMethod (A Division of Bensimon Byrne) Chief Creative Officer: Amin Todai Creative Direction: Steve Miller Associate Creative Direction: Laurent Abesdris Art Direction: Joanna Durkalec Graphic Designer: Kevin Youngsaye, John Hotts Copywriting: Alex Davies Project Direction: Mark Hewitt Project Manager: Josh Melfi

We launched Smarties on Instagram by simply saying “hi” with a colourful typography mosaic, hand-made out of individual Smarties. Starting with the 9 most popular names on Instagram, a team of designers created unique typography for each name and greeting. Each one was then brought to life on 3x3 boards with thousands of Smarties. The pieces were then photographed and posted on Instagram, where we tagged 9,000 Canadians with those names, just to say hi!