Award Program: Design
Year: 2012
Category: Wine/Beer/Spirits - Single
Title: VML

Biodynamic winemaking sounds like organic farming but has roots inpagan mythology and alchemy. Our brief was to make the brand standout from the dreary biodynamic labels on offer so we thought we'd bring some magic to the sector. As biodynamic winemaking has some practices that sound like witchcraft, we positioned the biodynamic winemaker as head of the coven, surrounded by her faithful worshippers. Using a woodcut print look, the result is beautiful with spooky overtones.

Voice: 212-625-2441

Design Studio: Stranger & Stranger Creative Direction: Kevin Shaw Designer: Cosimo Surace

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