The Secret To Making A Difference

Complete Book Design - Single

2011

Bruce Mau Design
t: 416 306 6401
e: info@brucemaudesign.com
w: brucemaudesign.com

Design: Kar Yan Cheung, Erik Krim Intern Designer: Jacqueline Lane Executive Director: Diane Mahony Project Coordination: Julie Bryn Netley Editor: Bruce Mau, Chuck Porter Creative Catalyst: Miles Nadal Design Studio: Bruce Mau Design

BMD was asked to produce a book celebrating MDC Partners 30th anniversary. The mission was to produce a book of quotations celebrating the human capacity to make a difference. BMD organized the book around eleven themes, including Attitude, Vision, Audacity, Love, and Change. The end result is conceptually ambitious, technically complex, and really delightful. BMD developed a distinct design approach for each section, including 3D effects, invisible ink, and removable objects (bumper stickers, tattoos, etc).