Mercedes AR app - Interface Design

Digital - Single

2013

Rouse & Fable
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Design Studio: Rouse & Fable Post Production Company: Ignition Digital Images

Although Mercedes’ newest model, the 2014 CLA, wasn’t ready to make its physical debut at the 2013 CIAS, an Augmented Reality app was developed to show car enthusiasts what the car would look like upon its release. We designed the user interface in a way that reflected the youthful and cutting edge demographic the CLA targets. Sharp angles and simple design elements aim to reflect the elegance of the car.