Cena Mia

Broadcast Graphics - Single

2011

Nolin BBDO
t: 514-939-4100
e: info@nolinbbdo.com
w: bbdo-montreal.ca

Account Executive: Mélie Jade Dagenais Design: Louise Filion, Isabel Beaudry Client: Théâtre du Nouveau Monde Video Production: Charles Antoine Gendry Creative Direction: Stéphane Charier Agency: Nolin BBDO

In order to attract people to this year’s fundraising night for “Le Theatre du Nouveau Monde”, we create an animated invitation that was both informational and intriguing. The theme of the evening was already established as “Italian”. We took the overall concept and ran with it, combining iconic images, playful banter and lively interaction so that the invitation would mirror the experience we were promising to prospective guests.