La Vittoria New York Paris

Identity - Series

2012

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Design Studio: lg2boutique Client: Johanne Demers Client services: Marie-Claude Lacasse, Mariève Lebrun Computer Graphics: Karine Allie Creative Direction: Claude Auchu Designer: Serge Côté, Maryse Verreault Photography: Luc Robitaille Print Production: Louis Dorval Writer: Pierre Lussier

The typography of the 2011 La Vittoria benefit supper showcased the contrasting styles of the cities of the two invited chefs: New York (Daniel Boulud) and Paris (Christophe Michalak). The black-stroke typeface, geometric shapes as well as the color yellow are a salute to the urban style of the Big Apple while the antique rose combined with intertwined serif typefaces transport us immediately to the romantic City of Light.