pPhone

Out-of-Home - Single

2016

Rethink
t: 416-583-2178
w: rethinkcanada.com

Company: Rethink Client: Science World Creative Direction: Rob Tarry, Ian Grais, Chris Staples Art Direction: Hans Thiessen, Alex Bakker, Felipe Mollica, Chris Moore Writer: Sean O'Connor, John Eresman, Jason Perdue Print Producer: Scott Russell Props: Dennis Bayluk Account Manager: Solomon Gauthier

To bring to life the science fact that ‘Urine can produce electricity’, we created a unique urinal ad made from an iphone wired up to a hidden battery pack and a target. When the user’s pee hit the target, it completed the circuit and the phone began charging. This caused the screen to illuminate which displayed the fact alongside the charging icon.