Shot on a phone

Out-of-Home - Series

2016

Rethink
t: 416-583-2178
w: rethinkcanada.com

Company: Rethink Client: Lens & Shutter Creative Direction: Ian Grais, Chris Staples Art Direction: Leia Rogers Writer: Morgan Tierney Print Producer: Kerry Bhangu Studio Artist: Tom Pettapiece Account Manager: Steph Hurl

Although phone cameras have come a long way in recent years, there are still many situations (low light, backlight, zoom shots, capturing once-in-a-lifetime moments, etc.) in which a DSLR camera is clearly the superior choice. This poster series reminded people of the pitfalls of phone photography by cheekily skewering Apple’s ubiquitous out-of-home campaign, replacing “Shot on an iPhone” with simply “Shot on a phone.”